Big numbers could mean that the platform is gaining

mstjui

Since then, Houseparty has climbed the app store charts and went from 1 million to 50 million users in 2020 . While the app offers ad space, marketers of the future could use it in other creative ways. For example, a small cosmetics company might sponsor a "house party" where an influencer can answer beauty questions and show attendees how to use one of their new beauty products. While it may sound promising, still keep in mind that this app has numerous big-name competitors, including Snapchat and Zoom. This app may also require more time and creativity. If you don't have time to host a house party or can't think of one that can effectively market your product, you may want to prioritize other platforms first. How to navigate the new social media landscape.

A marketer who discovers an interesting new social channel first can become an expert at publishing engaging content before his or her competitors even sign up. But, while it's important for marketers to keep interesting platforms on their radar, the first priority should still be to focus Mobile Phone Number  time, effort, and resources on platforms that are already thriving . To ensure you balance your time between new and old channels accordingly, focus on growth and refinement strategies on successful platforms, then stop for an hour about once a month to review the latest platforms.- If you find a platform like TikTok that is relatively new and has a rapidly growing user base, brainstorm and plan some experimental posts.






Make sure you use your experimentation time wisely and on the right platforms. While TikTok is a great place to experiment and doesn't look like it's going anywhere anytime soon, there's always the chance that an extremely niche platform, like Clubhouse, could be overshadowed by a larger competitor: Twitter Spaces. When deciding which platforms are worth watching or experimenting on, here are six questions your team should ask themselves: What are your active user numbers?   Momentum and that you have even more chances to interact with a large pool of users. Are publications or thought leaders talking about it?